Strategy - What is next?

by
Sarina Sorrenti
June 30, 2025

In preparation for our own strategy session this week, we took the time out to reflect on how socio-technical systems have shaped our service offerings over the years.

2000-2013 Online Surveys & Mentoring & Coaching, Employee Portals 👥We were one of the first to create an online survey platform. I know it sounds strange now, but back then most surveys were still in paper format. We developed best practice assessments, customised Leadership, 360 and cultural assessments. Our surveys were created in multiple languages and were usedlocally and globally to support leadership growth and success. We also developed companywide mentoring & coaching programs designed to grow and develop high potential leaders. Our FACT platform was created as a collaboration space for Mentors and Mentees to access resources, share documents and measure the progress of their mentoring relationships. The digital surveys were then supported with face-to-face workshops, coaching and advisory sessions.

We developed an in-house database for our 100 plus contractors to use to track client invoicing, timesheets and contract maintenance, this was a game changer and improved our efficiency, quality and effectiveness. This employee portal was supported with weekly face to face breakfast meetings and one on one in person catch ups.

The lessons learnt from this era was a hybrid approach of digital and in-person experiences made the greatest impact to our employees and clients.

2013-2023 Applications Development 🤯We worked with multiple local and overseas developers to create 2 applications-Wellbeing assessment in 2013 and myhaventime in 2020. We really did not know what we were doing, but we learnt on the job. We dealt with Apple & Android requirements, software updates, cyber security, monetizing an app, Amazon hosting, SEO optimization, social media, Google management, user testing, feasibility testing end user education...just to name a few of the big areas to be great at when running a SaaS business. The high cost of the ongoing app development made these financially not viable. Big lessons learnt. Our biggest insight was that delivering a pure digital experience is not our element nor passion.

2023-2030 Engage Creative Hub 💜Our purpose is to inspire, energize and help people and businesses be the best they can be. All our 3 service offerings (Coaching, Advisory, IT consulting) are delivered to create positive socio-technical experiences. We use AI for our research and development. We are conscious that we need to intertwine technology to enhance and not diminish stakeholder experiences. We are curious to see how we can use new technology to enhance the human experience and help people and businesses grow.

What is next for you - how are you using technology to enhance the human experience?

As we prepare for strategy reviews and future planning it is important to remember how you and your businesses have evolved.

  • What stage of growth are you in- emerging, fast paced, maturity, declining, reinvestment, divestment? 📈
  • How are you embracing enabling technologies? 🦾
  • Are you still passionate and working in your genius level? 🙌🏾
  • What do you need now to revitalise yourself and your teams and businesses?💜

If you need a strategic sounding board, executive, career or wellbeing coach or cyber security advisory please contact us.

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engage consulting group empowers, inspires and energises leaders and businesses to be their best.
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What we do

Strategic Advisory

Achieve sustainable growth with high calibre strategic advisors, mentors and executive coaches

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Leadership, Career & Wellbeing Coaching

Empower, revitalise and grow your leadership, career and wellbeing

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IT Professional Services

IT professional expertise to build, protect and run world class IT systems.

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Testimonials

Since Sam joined the board at CartonCloud in the capacity of company secretary, he has contributed significantly to the strategic direction of the company while placing us on a path to better governance. He has been instrumental in CartonCloud securing large government funding which will take CartonCloud to the next level in terms of our software functionality and capability. I have gained from Sam’s vast business experience and is the consummate professional in his dealings with me and the broader CartonCloud team.

Carton Cloud

Telstra engaged Sam and his company to provide IT Professional Services. He regularly engaged high quality IT contractors that successfully completed many projects. Sam was great to work with, always professional and willing to learn and adapt in a continually changing environment. Extremely customer focused. I would recommend Sam to anyone looking to find high quality IT professionals.

Senior Vendor Manager, Telstra

Sam and I worked on a major client project that involved building a new information security service that was offered to the client’s large customer base. While I was responsible for the overall solutions architecture for security service, I worked closely with Sam as he selected and managed key project and technical resources. Sam demonstrated a high level of skill, diligence and care when it came to working with the client to understand their needs, building the team and dealing with issues.

Information Security Professional, Telstra

Sam is a complete professional in all aspects of his work and is driven by delivering the best possible results for his clients. Sam's customer focus approach and attention to detail ensure that outcomes exceed expectations.

Pacific Wireless Communications

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